The Marketing Thrill Ride

Who doesn’t love a great theme park experience? When done right, you’ll get to enjoy exciting thrill rides and make beautiful memories. However, the whole thing can be a total nightmare without proper planning. For this reason, marketing is very similar to a trip to a theme park. Our company is located in Florida. We have no shortage of theme parks to choose from here in the Sunshine State, so we know a thing or two about planning an epic day of amusement and an equally epic digital marketing strategy.

When it comes to choosing a theme park to visit, there are many options here in Florida. If you enjoy ocean creatures and are the type of person to find dolphins doing tricks to be wildly entertaining, Sea World is the best choice for you. If a day spent consuming adult beverages and conquering thrill rides is more your speed, Universal Studios is a must-see! If your goal is to have a magical day of family fun, Disney World has quite a bit to offer. When making plans, you must choose the park that you’ll get the most enjoyment from overall!

In the same way, you’ll want to visit the right spot when it comes to marketing. It is crucial to find an agency with expertise in your industry to give you the best experience. For example, you wouldn’t go to Disney if you hate spending time around children, would you?

Once you’ve chosen the park you want to visit, you’ll need to purchase tickets to enter. Do you need a two-park pass? A hopper pass to visit multiple parks in one day? Or a single-park ticket? Will you purchase a fast pass to skip the lines? Are you interested in a meal plan? Buy the ticket that allows your plans to bring you the most value. Similarly, once you’ve chosen a team to work with, you’ll need to decide on the services you want to focus on in marketing too. Need help with branding? SEO? Social media? Digital ads? Your overall goals can help to dictate a smart strategy. Keep them in mind when you’re making these decisions.

Once the ticket purchases have been made (or in the marketing world, the contracts have been signed), the real fun begins. Every avid theme park fan knows that you have to set yourself up for success to get the most bang for your buck. For a park day, this means coming prepared… Packing your sunscreen… Bringing enough water to stay hydrated… Having extra snacks for some long lines… Charging your phone fully the night before…

When it comes to digital marketing, the preparations look different. Sure, you should still have enough water because hydration is essential for your health! However, you’ll also want to gather the information for your social media accounts, as well as any relevant pictures, files, or documents you might need to share. In addition, you should be prepared to answer questions about your goals for the company and the feel of your brand. Also, be ready to communicate consistently with your marketing team to make the process as seamless as possible!

Inevitably, a day at a theme park can be frustrating if the rides have long wait times. Standing in line is definitely not the most enjoyable thing to do on your day off. However, the thrill ride experience usually is worth the wait, if not just for the bragging rights! Typically, the new and exciting moments make up for the additional patience required to enjoy them. The same can be said of the waiting game in marketing. Developing a brand development, website, or SEO strategy can be frustrating when you’re anxious to see the results. However, it is important to remember that when these components are done right, the wait will have been worth it!

Crowds can be aggravating to deal with at any theme park. The same is true in marketing. When your market is saturated, and people outperform you on Google and beat you to quality leads, it is not a good feeling. You overcome this problem in the same way you navigate crowds at a theme park… Keep moving forward, and trust you’re moving in the right direction. Even if it takes a little bit to weave your way through all your competition, you’ll want to do so politely because your reputation is everything. Whether you’re at a theme park or dealing with your local competitors, kindness always wins.

Especially when it comes to Disney parks, some people aren’t even attending for the rides at all. They’re in it for the signature snacks! Man! Some of those treats are delicious and enjoyable to share with your friends and family. When it comes to social media, some of the content done by writers will also be too delicious not to share, and you definitely shouldn’t keep it to yourself! In fact, many social media algorithms are more favorable to individuals instead of business pages. So sharing your company’s content on your personal page can help boost your views!

At the end of the day, a positive attitude can really make or break your theme park experience. Sure, you could be annoyed by the lines or the crowds, but if you focus on those aspects of your day, it will lessen your enjoyment of the rides, signature treats, and fun times with your friends and family. A positive attitude can also pay off in marketing. It is easy to become distracted by the frustrating parts of the process. However, concentrating on your progress and your brand’s overall growth is an infinitely better option. This allows you to enjoy the exciting thrill ride that is building a company. Visiting a theme park and being a business owner requires a significant investment! You deserve to glean some joy for all the effort you put in to make it happen! So stay positive and enjoy the ride!