Targeted Advertising for
Lawn & Landscaping Business Growth

Want to attract more customers to your lawn care or landscaping business? A strategic advertising campaign from Green Marketing can get your business in front of users who are in a prime position to hire you.

We’ve spent years building fast-acting, conversion-driven ad campaigns for green industry businesses. We can craft targeted, compelling advertisements that engage your ideal customer and make the most of your advertising budget.

Why Advertising Is Essential for Lawn and Landscaping Companies

Immediate Results With Targeted Advertising

Unlike SEO, which can take weeks or months to begin working, ads start producing results almost immediately. We’ll create strategic ads targeting users already searching for lawn care or landscaping companies and those who benefit most from your services.

Reach High-Intent Customers in Target Service Areas

Ads are extremely customizable. We tailor your ads to only appear for users in your target service areas. We then refine them further to reach the users in the best position to hire you.

Dominate During Seasonal Peaks

With our dynamic advertising strategy, your ads will be more heavily concentrated during seasonal peaks, such as spring and summer. We’ll customize your fall and winter ads to draw in more customers during slow seasons.

Stay Booked Year-Round With Consistent Leads

Our advertising campaigns will never stop working for your business. With our custom ad strategy, you can keep your schedule full year-round by attracting leads every season.

Our Process for Creating Effective Advertising Campaigns for Lawn and Landscaping Professionals

Google Ads (PPC) for Lawn and Landscaping Companies

• Proven Swipe and Deploy Campaigns for Optimal Performance

  With our swipe and deploy campaigns, your Google Ads can begin bringing in customers almost immediately. We do the hard work for you while you benefit from high-quality, targeted ads

• Fraud Prevention and Ad Spend Protection

  We stay vigilant to protect you against click fraud and wasted ad spend. Trust that the users clicking on your Google Ads will be actual leads and interested parties, not fraudsters.

• Landing Pages That Drive Conversions

  We know an ad is just the first step in a successful lead gen funnel. We build conversion-oriented landing pages that give interested users all the information they need to become customers.

Local Services Ads (LSAs) for Landscaping and Lawn Care Professionals

• Google Guaranteed Badge Setup

  We’ll complete the authorization process to get a Google Guaranteed badge next to your business name in the Local Services Ads section. This badge instills immense trust in potential customers.

• Pay-Per-Lead Campaign Optimization

  LSAs use a pay-per-lead model. Trust our team to optimize your campaign for the highest-value leads.

• Dispute Management for Invalid Leads

  If any invalid leads slip through the cracks and cost you ad spend, we’ll take care of it by requesting credits back from Google.

Facebook Ads for Lawn and Landscaping Pros

• Hyper-Targeted Campaign Setup

  Facebook Ads have extreme targeting capabilities. We’ll cater your ads to people with the right interests, hobbies, demographics, and activities to be in the best position to hire you.

• Visual Content That Converts

  Our designers create engaging images and graphics to make your Facebook ads pop. We’ll incorporate your lawn care and landscaping results into ads to show off what you can do for new customers.

• Retargeting Strategies to Re-Engage Leads

  We create strategic Facebook ads that retarget people who have previously expressed interest in your business. Retargeted ads are 10 times more likely to receive clicks than classic display ads.

Highlights of Our Advertising Strategies for Green Industry Businesses

Service Focus Alignment for Targeted Results

We create laser-focused ads that precisely highlight your services. Irrigation? Tree services? Pressure washing? We know the ins and outs of the green industry and how to promote services effectively. Creating highly refined ads allows us to target the highest-value leads with every campaign.

Ongoing Maintenance and Refinement

The best paid ad strategies require ongoing refinement to continue producing the best results. We frequently analyze data like cost per click (CPC), click-through rate (CTR), impressions, Quality Score, and return on ad spend (ROAS). These key performance indicators shape our adjustments to your campaign.

Comprehensive Lead Tracking and ROI Analysis

We make the most of every dollar you contribute to ad spend through in-depth lead tracking and ROI analysis. Expect us to update you regularly on the performance of your campaigns and how we are producing a return on investment with your ad spend.

Why Partner With Green Marketing for Advertising Success

Proven Expertise in the Lawn and Landscaping Industry

We know the green industry inside and out. Every aspect of your ad campaigns comes from a place of deep expertise about your exact services. At the same time, we tailor all ads to your specific business and unique selling points.

Tailored Advertising Solutions for Your Niche

We have experience creating ads for all kinds of niches within the green industry, including lawn maintenance, lawn care, landscaping, hardscaping, tree services, irrigation, pressure washing, and more. We never use a one-size-fits-all approach with ad campaigns; your entire campaign will uniquely reflect your business goals and services.

Strategic Ad Management for Maximum ROI

We monitor ads closely and make frequent adjustments to maximize ROI. Google, Facebook, and other platforms have a range of smart features to optimize ad spend and target your perfect customer. We use these features wisely while adjusting certain settings manually using our industry expertise.

StraSeasonal Planning To Maximize Impact Year-Round

Every season brings unique lawn care and landscaping needs; we leverage those changes throughout your ad campaign. By planning several months ahead, we can keep your advertising laser-focused on the upcoming and current seasons to maximize its impact all year.

Industry-Standard Metrics for Measurable Success

We don’t need to guess whether your ads are working. Measuring industry-standard key performance indicators (KPIs) lets us accurately gauge their performance and keep you updated.