
business marketing
Best Way to Get Leads for Lawn & Landscape Businesses
by Team Green Marketing | August 12, 2022 | Business Marketing, Social Media Marketing | 0 Comments
Is your lawn care or landscaping business near the top of search results for keywords like “landscaper near me”? If not, you’re probably losing business to the companies that do appear in the first few search results. As many as 75% of users never scroll past the first page of Google, and over 25% only click the first result.
Websites don’t rank highly on Google by chance. They use effective search engine optimization (SEO) strategies to tell Google’s algorithms to display their pages for related search terms. At Green Marketing, we know the best SEO strategies for lawn care and landscaping businesses — and we’d be happy to put them to work for your business’s growth and profitability.
SEO brings interested users directly to your (digital) door. Potential customers searching for lawn care or landscaping businesses in your area will find your company near the top of search results. These organic “leads” will have the opportunity to click on your website, learn more about your services, and schedule with you.
SEO is a completely organic strategy, which means you don’t need to pay to rise to the top of search results. You can save your marketing budget for targeted advertising strategies.
One huge aspect of increasing search rankings is writing relevant, informative content for your website. This content kills two birds with one stone: It boosts search engine visibility and gives customers the information they need to decide to hire you.
Potential customers view the highest-ranking lawn care businesses as the most trustworthy choices. You’ll automatically instill trust in your target audience by implementing SEO strategies.
LEARN MOREWe start every SEO campaign with in-depth competitor analysis. We want to understand the nuances of your local market to determine exactly how we can help you. We also need to know the current high-ranking businesses in search results so we can outperform them.
Keyword research is at the heart of SEO. We use tools like Google Keyword Planner to find the specific search terms your business can and should rank for in Google, along with understanding their search volume and difficulty. We also dive deep into your service areas to map out highly targeted, specialized content for your site.
Learning more about your city helps us tailor our SEO strategy to your target market. We’ll review your city population, the average income, and the distance between your business and all service areas to explore opportunities for growth within search engine results.
Keyword optimization involves using keywords in specific frequencies throughout your website content. Our content writers create natural, professional content that seamlessly incorporates keywords to drive search engine rankings.
We structure written content precisely to comply with Google’s algorithms. Headings, meta descriptions, and calls to action, along with writing the most professional, high-quality content, help boost rankings.
Adding hyperlinks on top of relevant text throughout your content can improve your authority in the eyes of Google’s algorithms. We will thoughtfully place internal links (to other pages of your website) and external links (to authority sources) within your content.
Our professional content writers will periodically create new blog posts for your website. Google prefers websites that are regularly updated with high-value content.
Your website should have a site speed score of at least 90 to rank well in search engines. If the loading speed isn’t up to par, we’ll make technical adjustments until it is.
Does your website look just as good on a mobile device as it does on a computer? Mobile responsiveness affects your rankings and website traffic. We’ll make sure your site looks great on every device.
Schema markup is a high-level strategy that involves adding specific tags to a website’s code to help search engines understand the content. We’ll mark up each page of your site to increase rankings.
Crawlability is Google’s ability to read and index a website for search results. We’ll ensure your website “speaks Google’s language” to improve your chances of ranking for specific keywords.
Your Google Business Profile (GBP) is just as important as your website when it comes to local SEO. We’ll flesh out your GBP with accurate details about your business and optimize it for Google. With these strategies, your GBP will rank near the top of this section of the search results.
Ensuring accurate name, address, and phone number (NAP) data across all online listings supports SEO. We’ll reach out to local and national directories to include your business information — a process known as “citation building.”
Writing high-quality content that targets specific locations in your service area helps support local SEO. We’ll include unique details about each city to show Google and your website visitors that your business understands the complexities of lawn care and landscaping in your area.
We build fully customized websites for our green industry clients. A beautiful, high-performance website supports SEO in itself.
Using advanced SEO tools, we can understand the exact factors affecting your rankings and how to improve them.
Allow us to target each of your business locations and service areas with a comprehensive SEO strategy. As your business grows, our SEO services will grow with it.
We’ll host your website with our dedicated servers to ensure the best speed, security, and ease of access.
We exclusively work with businesses in the lawn and landscaping industry and understand the unique challenges that come with marketing this sector. Our client testimonials point to our continued success with SEO and a range of other services.
We don’t use guesswork to boost search engine rankings. Google’s algorithms are highly refined, and so are our SEO strategies. Every improvement we make to your SEO campaign is backed by in-depth data from some of the most advanced tools in the industry.
Our expertise speaks for itself through your visible, measurable results. We’ll update you frequently about the performance of your SEO campaigns. You can always check our work by Googling relevant keywords and seeing where your site lands in the search results.
We love building relationships with our green industry clients, many of whom have worked with us for years. We want to be long-term partners in your business’s continual growth and sustainability.
Our Turnkey Solution integrates website design, SEO, advertising, and social media marketing into one seamless program. Built for lawn and landscaping professionals, this all-inclusive strategy delivers consistent leads, tracks results, and grows your business with full accountability.
LEARN MOREA: While the exact time it takes to see results from SEO varies depending on market competition, expect to wait at least three months. SEO is a bit of a slow burn, but it’s well worth the time investment.
A: Local SEO helps increase your rankings for users in your geographical area or those searching for your city. Traditional SEO attempts to boost your rankings for national searches. We’ll focus our efforts primarily on local SEO to target the users most likely to become customers.
A: Optimizing a new website from the beginning can help SEO. We offer custom websites as a free component of our digital marketing services.
A: You own everything we build for your SEO and website, including all the content. If you decide to part ways with us down the line, you’ll retain access to all of these materials.
A: Yes, we provide SEO services for multi-location businesses. Our search engine strategies target search queries in specific geographical locations. For multi-location businesses, we build city pages for each location and use targeted keywords to boost local rankings.
A: SEO complements paid advertising by working in the background, while paid ads offer more immediate results. When you partner with Green Marketing, we’ll roll out paid ads quickly while we continue shaping your SEO strategy over the first few months. This will allow you to begin attracting new customers while waiting for SEO to start working.
Got any Questions?
We have The Answer!