Smart Social Media Marketing for
Lawn & Landscaping Businesses

Social media is your green industry business’s ticket to attracting new customers and retaining current ones. But if you’re like many business owners, you don’t have the time or energy to post on Facebook throughout the week, let alone learn the other social media platforms you should be targeting.

Green Marketing offers strategic social media marketing exclusively for lawn and landscaping businesses. We’ll create, update, and maintain social media pages to support your marketing goals. Get back to running your business while we use social media to grow your profitability.

Why Social Media Matters for Lawn & Landscape Marketing

Build a Stronger Local Presence

A complete, updated social media presence instills trust in your community. While followers may have never hired you, they know they can count on you the next time they need lawn care or landscaping services.

Showcase Your Work to Potential Customers

Social media is a great place to share photos of your past projects and entice potential customers. Posting before-and-after photos and videos shows users exactly what level of quality to expect when they hire you.

Engage Directly With Your Audience

Many homeowners feel intimidated calling a lawn care or landscaping company directly for help, but they don’t mind leaving a comment on Facebook or sending a direct message. Social media offers an outlet to directly engage your audience, leading to more appointments booked.

Generate Qualified Leads From Social Platforms

Qualified leads are the people who fit your profile of an ideal customer and are willing to hire you. Social media can turn new leads into qualified leads, ultimately generating more sales.

Stay Top of Mind With Consistent Posting

Potential and current customers won’t forget about your business when they frequently see photos, videos, and text posts about your services directly in their social media feeds. They’ll remember your name the next time they need assistance with their lawn or landscaping.

How We Develop Social Media Strategies for Lawn & Landscaping Success

Strategy Development and Audience Research

While we specialize in social media marketing for green industry businesses, we know that no two businesses are the same. As part of our strategy development process, we’ll analyze your target audience and learn more about your business as a whole.

Content Creation and Scheduling

Creating high-value content tailored to each social media platform is key to making the most of social media marketing. We’ll create text and visual content that promotes your services, engages potential customers, and showcases your business in the best light. By creating posts in advance and scheduling them for strategic times, we can keep your social media pages full and target the most users.

Ad Campaign Setup and Optimization

We use social media ads to expand your marketing reach and target your ideal customer. Our advertising team will create engaging, laser-focused ads for Facebook and other social media platforms to broaden your audience on these sites.

Analytics, Insights, and Continuous Improvement

Data and analytics inform every aspect of our social media marketing strategies. We will monitor your posts closely to determine which strategies perform best in your market. Analyzing metrics like impressions, click-through rate, engagement rate, and reach helps us create the most effective social media posts in the future.

Standout Features of Our Social Media Marketing for Lawn & Landscaping Professionals

Account Optimization for Maximum Visibility

We don’t just post on social media for you; we take steps to maximize your profile’s visibility and reach the most potential customers. We optimize every element of your social media presence to achieve your marketing goals, whether that’s adding new customers to your schedule or increasing your route density.

Branding Consistency Across Platforms

While every social media platform requires a slightly different approach, we’ll keep your brand voice consistent across all platforms. Trust our marketing experts to create thoughtful, strategic posts that sound exactly like your business wrote them.

Eye-Catching Visual Content Creation

Social media posts perform best when they combine visuals and text. Our talented graphic designers will create eye-catching photos and graphics to accompany your social media posts. When followers scroll through their feeds, they will see these engaging visuals and want to learn more.

Seasonal Campaign Planning

We’ll plan your content calendar to reflect your changing needs and goals throughout the seasons. Our clients often need help filling their schedules during the fall and winter months, and if this is true for your business, we’ll create specialized content and promotions to attract customers during these off-seasons.

Performance Tracking and Data Insights

Data is at the heart of everything we do at Green Marketing. We’ll track your performance closely and always refer back to the data before making any significant changes to your campaign.

Why Green Marketing Excels in Social Media Marketing

Expertise in Lawn & Landscaping Marketing

We’ve spent years providing marketing services exclusively for the green industry. In that time, we have become intimately familiar with the unique challenges and opportunities involved in pushing this sector. You won’t find this level of expertise in a general marketing company.

Tailored Strategies for Your Unique Brand

We know marketing strategies work best when they reflect a business’s unique selling points, branding, goals, and challenges. That’s why we don’t use cookie-cutter strategies and only create fresh, custom-tailored campaigns for every client.

Results-Driven Approach to Lead Generation

In our social media campaigns, we minimize trial and error as much as possible, making only the most refined changes based on mounds of data.

Comprehensive Support for Long-Term Success

Creating posts, monitoring and responding to comments, mapping the content calendar, and reviewing performance data — we do it all for your social media marketing strategy.

Proven Track Record of Helping Local Businesses Thrive

Our glowing testimonials demonstrate how we have helped local green industry businesses like yours increase their customer base and profitability through social media marketing.